Begin Within

LifeVantage was seeking 3 original concepts for a new overhaul campaign. This campaign would last 3 years and roll in perpetuity as their new “slogan” to replace unwanted keywords associated with the company. This concept piece was to be an intimate, pathos based script that would help consumers, partners, and distributors answer the question, “what do you do?” and lead the conversation to the next most crucial question, “how do I sign up?”

This rough board includes a scratch track featuring my voice and music bed selection. The original script is included to see any development changes. Editing and videos provided by Jason Moffat.