My time at LifeVantage gave me the opportunity to release 8 new permanent products inside the shop portfolio, 15 LTO product promotions, 2 holiday sales, and all the associated assets with their rollouts – all in just 2 years.

In addition to a cornucopia of content for customers, we released more than a dozen video assets to help curate the sharing experience of the product and opportunity journey inside LifeVantage. These assets went over a breadth of topics from Legal & Compliance, to FAQ’s, to features and benefits, to in-depth science, and more.

From scripting live speeches, to pre-production show flows, it was my genuine joy to cover everything from welcome splash pages to reveal videos, and even on the fly creation / edits DURING conventions. As their content strategist I oversaw, and coordinated, 2 Global Conventions localized into 8+ languages in real time via virtual production.